The principles are intended to address the unique concerns expressed about behavioral advertising and thus are limited to these practices. What is this regulatory program? The answer for this question was given by the FTC “FTC staff has proposed some governing principles for behavioral advertising and now seeks comment on the principles from interested parties. The question is who controls and regulates what companies are supposed to do and do not do? Many people talks about this issue without knowing about a regulatory program that the Department of Commerce and Federal Trade Commission together commended the DAA have been implementing since 2009 to the present. All this questions are valid arguments consumers have the right to ask because is their information the one is being shared.
Lately, consumers are complaining that personal information is being share and sold between companies without any control and many questions are raised regarding to how far companies will go in order to make a profit. Marketers save money and time and consumers see more ads that interest them. Online advertising has grown to become one of the most important forms of advertisement because of the easiness it gives to marketers to reach their intended target market.
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